Blockchain and Intellectual Property: A New Security Frontier for the advertising market

There is no shortage of creativity and innovation for Brazilian agencies, but they face complex challenges when it comes to protecting the intellectual property of their campaigns, concepts and creations.

However, this may be the case, blockchain technology emerges as a promising tool to guarantee the security and traceability of intellectual assets in the Brazilian advertising sector.

Understand how blockchain is revolutionizing the protection of intellectual property in advertising through the InspireIP platform, in addition to presenting data on the growing number of processes related to the topic in Brazil.

Blockchain and Intellectual Property: A Promising Alliance

The blockchain is the most transparent and secure in the world. It works like a digital ledger that records all transactions in an immutable and decentralized way. In the context of intellectual property, blockchain offers several advantages:

1. Plagiarism Protection: When an advertising creation is registered on the blockchain, it receives a date and time stamp that proves its authenticity. This makes plagiarism considerably more difficult, as any attempt to copy or reproduce the work will be easily detected.

2. Traceability: Blockchain allows content creators to track the use of their creations in real time. This is particularly valuable in the advertising market, where misuse of an advertising campaign can have significant repercussions.

3. Smart Contracts: Blockchain also makes it possible to create smart contracts that automate the payment of royalties and licenses when a work is used. This ensures that creators are properly compensated for the use of their creations.

The Growth of Blockchain Records in Brazil

In recent years, we have seen a notable increase in the number of intellectual property registrations on the blockchain in Brazil. According to data provided by the National Institute of Industrial Property (INPI), between 2020 and 2023, there was a 150% growth in the number of requests to register advertising creations on the blockchain. This demonstrates companies' growing awareness of the importance of protecting their intellectual properties in the advertising market.

In addition, Brazilian courts have increasingly recognized the validity of blockchain records as evidence in litigation related to intellectual property. This confirms the effectiveness of this technology as a means of legal protection.

Challenges and Future Perspectives

Despite the clear benefits, the widespread implementation of blockchain in the advertising market still faces challenges. One of the main ones is awareness about the importance of blockchain in the advertising market needs to be increased. Many companies still do not fully understand the benefits of this technology and how it can protect their intellectual assets.

Conclusion

We can only conclude that if you have an agency, work with creation and innovation, blockchain is becoming a vital tool for protecting intellectual property.

Its power to prove authenticity, track the use of creations, and automate contracts is invaluable for creatives and businesses looking to ensure the security of their intellectual assets.

So don't leave your assets without security and protection, get to know InspireIP, and start ensuring your intellectual property of your creations.